I am driven by a passion to innovate, to create new ideas to existing problems that need a solution. To create meaningful products, both physical as digital. Starting at the beginning, with the user, doing the research and translating ideas into experienceable concepts. Prototyping, again physical and digital, to validate our designs and impress our stakeholders. Designing by making. Designing by experiencing.

Find me on LinkedIn.

Work experience

2020 - current

Avans University of Science

Lecturer Design & Creative technology

2016 - 2020

TomTom International B.V.

Strategic Design Lead / Team Lead Automotive for TomTom

As Design Lead I am responsible for TomTom’s Automotive products. Together with my team, I translate TomTom's design thinking, vision and future concepts into innovative applications for car manufacturers around the world. I work closely together with clients like Volvo, FCA and Renault-Nissan to deliver high-quality in-car UX and HMI's.
Keywords: innovator, team lead, responsible, collaboration, design direction and flawless execution.

2012 - 2016

TomTom International B.V.

User Experience designer within TomTom’s ProductLAB

As a UX designer in TomTom’s ProductLAB I work on new and innovative products. I focus on what the user wants, conduct research, create new ideas and together with a multi-disciplinary team we create full-functional prototypes with engaging user experience concepts. We connect new technologies to user needs and user needs to new technologies.
Keywords: innovator, concept development, interaction design and prototyping.

2007 - current

Studio Bart Nijssen & The Royal Institute

Self-employed / freelancing / side-projects

These are my self-employed businesses that capture both my freelance work as well as autonomous and entrepreneurial projects. Next to personal product designs, I like to execute ideas; A coffee website for finding the best coffee-bar around, a service to find the best price for bike-related goods, a website where I connect illustrators to clients and even an app to help children brush their teeth. An idea is nothing without making it. My freelance services range from interaction / graphic design to creative consulting.

2011 - 2012


Design & Communication manager

Redesignme creates online community platforms. In the two years I worked here I was responsible for the creation and interaction design of online modules that enabled companies to innovate together with their customers. Next to that I took care of the visual co-creation platform for numerous international clients.

Higher education

2008 - 2010

Design Academy Eindhoven, Masters department

IM Conceptual Design in Context

Master of Design degree awarded in 2010

2003 – 2007

University of Technology Eindhoven

Industrial Design department

Bachelor of Science degree awarded in 2007


National University of Singapore

School of Design

Exchange program


Design skills

Concept development, Ideation, Design research, Interaction design, Graphic design, Creative facilitator, Usability testing, Solution design, Strategic thinking

Design software

Sketch, Figma, Adobe Creative Suite

Physical prototyping

3d-printing, Ceramics, Electronics/ Arduino, Model making, Paper prototyping, Woodworking

Digital prototyping

Principle, HTML5, CSS, Javascript, NodeJS, PHP, MySQL, Python

Human Skills

Communicative, enthusiast and passionate.
Coffee lover, runner and cyclist.
Music fanatic. Sustainable living. Art, books and history.